Create valid JSON-LD structured data markup for your website. Choose a schema type, fill in the fields, and copy the generated script tag.
Schema markup is structured data you add to your HTML that helps search engines understand your content and display rich results.
We support Article, Product, FAQ, How-To, Organization, Local Business, Event, and many more schema types.
Schema doesn't directly boost rankings, but it can earn rich snippets in search results, which significantly improve click-through rates.
The recommended method is to embed JSON-LD schema markup in a <script type="application/ld+json"> tag in your page's HTML head or body. JSON-LD is Google's preferred format because it keeps structured data separate from your visible content and is easy to maintain.
Use Google's Rich Results Test or the Schema.org Markup Validator to check your structured data for errors. These tools will flag missing required fields, incorrect types, and other issues that could prevent your schema from generating rich results in search.